Lexus Reaffirms Its Presence in the Kurdistan Region Through Participation in the Erbil International Fair

Lexus Iraq selected the Erbil International Fair as a platform to connect with its audience in the Kurdistan Region, participating in the exhibition held at the Erbil International Fairgrounds from February 5 to 8, 2026. This participation reflects the brand’s strategic direction toward expanding its geographic footprint and delivering a comprehensive ownership experience across different regions of Iraq.

The Lexus stand featured three hybrid models representing the breadth of the brand’s engineering vision: the hybrid LX700h, RXh, and NXh. Each model was presented within a thoughtfully arranged display that highlighted their distinct positioning and intended use, while consistently reflecting Lexus’ core values of precision, craftsmanship, and refined execution.

The hybrid LX700h embodies the concept of refined strength through a hybrid system engineered to deliver confident performance and high reliability, supported by an interior focused on comfort, material quality, and meticulous attention to detail.

In another expression of Lexus’ hybrid lineup, the hybrid RXh offers a well-balanced blend of spaciousness, comfort, and intelligent technologies, designed to meet everyday driving needs with smoothness, quietness, and measured efficiency.

The hybrid NXh reflects Lexus’ approach to compact luxury through contemporary design and carefully proportioned dimensions, enhanced by advanced technologies that support ease of driving and respond to daily mobility needs with a dynamic character.

The Lexus stand witnessed strong visitor engagement throughout the exhibition, offering guests the opportunity to explore the displayed models and their features up close. The presentation emphasized calm sophistication, focusing on design harmony, build quality, and refined detailing rather than a theatrical display, reflecting Lexus’ philosophy of luxury as a holistic experience rather than a visual statement alone.

In this regard, Mr. Tadashi Tanimoto, CEO of Toyota Iraq, said: “Lexus models represent a harmonious balance between traditional craftsmanship and contemporary innovation, where every detail is executed to exacting standards that deliver a sense of luxury in every journey.”

Meanwhile, Mr. Sarwar Al-Bebany, CEO of Lexus SAS, stated: “At Lexus, we believe that true success is measured by customer satisfaction. This is why we remain committed to strengthening our presence across Iraq, ensuring that every customer receives an exceptional ownership and service experience, both today and in the long term.”

Through this participation, Lexus reaffirms its continued investment in the Iraqi market by offering vehicles and services developed with care to meet customer needs, guided by a long-term vision rooted in quality, craftsmanship, and the building of enduring relationships.