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Lexus is a luxurious and high-quality brand that offers comfort, dependability, and world-class automotive engineering. Lexus is a symbol of elegance that delivers an exclusive experience to high-class clients to fulfill all their service needs since the 1990s.
The selected Iraqi master craftsmen have undergone extensive training and orientations to be able to mirror the refined senses and expert artisans of the Takumi spirit. Committed to the best results, they continue to give their time, spending as long as it takes to create exceptional vehicles and remarkable experiences, fusing traditional techniques with modern technologies.
Takumi is an ancient Japanese concept and tradition that expresses the essence of artisan craftsmanship. It is this ideology that has been transcended into automobile engineering. And it's what underpins our entire production process.
Takumi masters' experience speaks volumes of their true commitment to mastering their skills, expanding their knowledge, and perfecting their abilities. These expert masters are leaders that organically evolve with constant innovations but also preserve the special techniques that make up the very core of Lexus as a brand and lifestyle.
Omotenashi is the Japanese spirit of hospitality that anticipates and fulfils people’s needs. The influence of omotenashi can be seen in every aspect of our business, and for sure the Iraqi Society is well known as the house of hospitality and generosity. these two-concept made Lexus Iraq treat customers as guests in Lexus home.
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WE STRIVE TO HAVE THE FINEST DEALER NETWORK IN THE INDUSTRY. AND MOST IMPORTANTLY, WE TREAT EACH CUSTOMER LIKE WE'D TREAT A GUEST IN OUR OWN HOME.
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