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In a move that reflects its philosophy of innovation and uniqueness, Lexus Iraq took part in the celebrations of His Majesty the Emperor of Japan’s birthday, held in both the capital Baghdad and the city of Erbil during February 2025. The events were excellently organized by the Embassy of Japan in Iraq. Through its participation, the company reaffirmed its unwavering commitment to supporting cultural and economic ties between Iraq and Japan, while presenting a vision of exceptional luxury that surpasses expectations. The celebrations took place at the Al-Rasheed Hotel in Baghdad on February 20 and at the Rotana Hotel in Erbil on February 27, 2025. The events were attended by prominent figures, including senior officials from the Iraqi Ministry of Foreign Affairs and social influencers in Baghdad, while the Erbil celebration hosted a number of Kurdish political leaders. Both events also witnessed notable attendance from European delegations, ambassadors, and representatives of leading Japanese companies, further strengthening diplomatic and commercial relations between the two nations. Lexus Iraq offered guests a unique opportunity to discover new dimensions of Japanese craftsmanship and cutting-edge technology that distinguish its luxury vehicles. During the Baghdad event, the RX model was showcased—a perfect harmony of technical innovation, refined luxury, and sporty performance. The RX is the ideal choice for those seeking dynamic performance and luxury in one, equipped with a powerful engine that ensures exceptional performance while maintaining fuel efficiency. It also features advanced technology focusing on the finest details to deliver maximum safety, most notably the advanced Lexus Safety System+, which includes innovative features such as highway driving assist, blind spot monitoring, and rear cross traffic alert. At the Erbil celebration, the all-new hybrid 2025 LX700h was unveiled—the most powerful LX to date, embodying peak levels of strength and luxury. This model is powered by an advanced hybrid system that offers an ideal balance between high performance and environmental efficiency. It boasts a powerful engine that enhances off-road driving capabilities, along with advanced systems such as active suspension and cornering assist, providing the driver with a smooth driving experience and exceptional stability, even in the toughest conditions. The model also stands out with its bold exterior design and spacious cabin that blends contemporary luxury with state-of-the-art technology. Concluding the occasion, Lexus Iraq extended its heartfelt congratulations to His Majesty the Emperor of Japan on his birthday, wishing him continued health and progress, and expressing admiration for his inspirational leadership to the Japanese people. The company also voiced its pride in participating in this celebration that reflects the spirit of mutual cooperation between the two friendly nations, reaffirming its commitment to delivering the highest standards of quality and luxury in serving its customers across Iraq.
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