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Lexus Iraq participated in the Banking and Digital Transformation Summit held in Basra, reaffirming its role as an active partner in Iraq’s technological advancement and digital business evolution. This participation marks a pioneering step in integrating the luxury automotive sector with the growing banking and technology ecosystem, highlighting the importance of digital transformation in enhancing customer services and improving operational efficiency through smart and sustainable solutions.
Lexus Iraq continues to provide its services through authorized centers in Erbil and Baghdad, with ambitious expansion plans for 2026 that include opening new branches in Basra and Sulaymaniyah. Each Lexus service center offers a unique experience where customers can follow the maintenance process of their vehicles in real time through dedicated tablets, while enjoying premium amenities such as the Personal Care Corner and the Lexus Lounge. These features embody the brand’s philosophy of refined luxury and meticulous attention to detail.
Lexus Iraq has implemented an advanced digital data management system designed to enhance customer engagement and accuracy. Upon entering any showroom or service center, a customer’s information and vehicle details are recorded within Lexus’s digital system, including previous appointments and completed maintenance work. This allows for smoother and faster communication in the future. The intelligent system also sends automated WhatsApp reminders for scheduled maintenance, ensuring that no appointment is missed.
Beyond reminders, the system serves as a continuous communication bridge between Lexus and its customers, reflecting the company’s commitment to consistent follow-up and care—core pillars of Lexus’s global aftersales philosophy. Through such practices, Lexus redefines service excellence by extending care beyond conventional maintenance, offering a personalized approach that places customers at the heart of every operation and uses technology as a means to strengthen trust and long-term loyalty.
Lexus’s services are rooted in the Japanese philosophy of hospitality, Omotenashi, which places the customer’s comfort at the center of every experience. Lexus expresses this philosophy through a modern approach that blends advanced technology with personal attention to every detail of the customer's journey. With its upcoming expansion plans, the company aims to double its operational footprint in Iraq in 2026, supported by strategic partnerships with the banking sector that is embracing digital transformation. These collaborations will facilitate transactions, streamline payments, and develop electronic loan solutions, reinforcing the harmony between technology and luxury in the world of premium automobiles.
Concluding its participation, Lexus Iraq reaffirmed its commitment to sustainability as a key pillar of its future vision by adopting eco-friendly digital innovations and developing smart services that reduce environmental impact while elevating customer experience. Through this balance of Japanese excellence in service and responsible innovation, Lexus Iraq continues to shape a forward-looking model of progress and sophistication.
