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Lexus Iraq participated in the 49th edition of the Baghdad International Fair, held from February 1 to 7, 2026, at the Baghdad International Fairgrounds. Inspired by its Japanese philosophy rooted in craftsmanship and precision, Lexus presented a carefully curated, end-to-end brand experience aligned with the expectations of local customers. The participation also reflected the brand’s direction toward building direct engagement with visitors and strengthening awareness of its integrated service ecosystem in the Iraqi market.
During the exhibition, Lexus displayed two models that embody its design and engineering philosophy: the hybrid LX700h and the hybrid NXh. The hybrid LX700h represents refined strength through an advanced hybrid powertrain that brings together high performance and efficiency, complemented by an interior that conveys elevated luxury and dependable quality, delivering a driving experience defined by balance and precision.
The hybrid NXh model, meanwhile, expresses Lexus’ contemporary vision of compact luxury, offering a thoughtfully engineered balance between dynamic performance and energy efficiency. It also features intelligent technologies that enhance everyday driving, alongside aesthetic touches that reflect the spirit of Japanese innovation.
Throughout the fair, the Lexus stand welcomed a steady flow of visitors. The displayed models were presented within a space designed to highlight meticulous detail and a cohesive visual composition, allowing guests to admire Lexus’ design, technologies, and brand identity up close, as intended.
In this context, Mr. Tadashi Tanimoto, CEO of Toyota Iraq, said: “Lexus is built on deep global expertise, and we bring the spirit of Omotenashi to the Iraqi market by delivering an exceptional experience grounded in anticipating customer needs and caring for the finest details, setting a new benchmark for luxury.”
For his part, Mr. Sarwar Al-Bebany, CEO of Lexus SAS, stated: “At Lexus, customer satisfaction is at the heart of every decision we make. We are guided by an ambitious vision to expand our presence in the Iraqi market and reach every customer by offering an integrated luxury experience that reflects the highest international standards of craftsmanship and excellence.”
Lexus concludes its participation at the Baghdad International Fair by reaffirming its continued commitment to the Iraqi market and its ongoing efforts to offer vehicles and services developed with care to meet local needs, within a vision founded on innovation, craftsmanship, and long-term relationships that embody the true meaning of luxury in every detail.
