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Baghdad, Iraq – October 17, 2026
Lexus Iraq has launched the all-new eighth-generation Lexus ES during an event held in Baghdad on October 15, 2026, followed by a launch event in Erbil on October 17. The new model introduces a refreshed design, a more spacious cabin, and advanced technologies, marking the next step in the evolution of one of Lexus’s most prominent luxury sedans.
The launch events in Baghdad and Erbil welcomed Lexus customers, partners, members of the media, and social media influencers. Rooted in Lexus’s belief that art is a language expressing creativity and enriching extraordinary experiences, the event featured captivating artistic performances. These blended live cello music with choreographed performance accompanied by interactive visual effects on LED screens, creating a seamless harmony of music, motion, and technology. The event also featured the screening of the official promotional film for the all-new Lexus ES, embodying Lexus’s vision that unites innovation, craftsmanship, and creativity.
Alongside the launch of the new model, Lexus Iraq outlined its plans to expand its network of showrooms and service centers across Iraq. Building on its presence in Baghdad and Erbil, the company plans to open a showroom and service center in Sulaymaniyah before the end of 2026, followed by Basra in 2027. Lexus Iraq also announced the launch of its Lexus Certified Pre-Owned program, providing additional options for customers looking to purchase a Lexus or trade in their current vehicle.
Turning to the features of the all-new Lexus ES, its eighth generation introduces new design direction while preserving the elegant character of a luxury sedan. Its more streamlined profile is complemented by a lower front end and distinctive L-shaped headlamps. At the rear, the light bar integrates with the illuminated LEXUS logo to give the vehicle a distinctive visual presence that reflects the continued evolution of the brand’s design language.
The changes extend to the interior cabin, where the vehicle's overall length has increased by 165 mm and its wheelbase by 80 mm compared to the previous generation, contributing to a more spacious cabin, particularly for rear-seat passengers. Enhancements also include redesigned seats, improved sound insulation, and a harmonious blend of materials and ambient lighting. The cabin features a 14-inch multimedia display, along with concealed controls that illuminate as the hand approaches, combining intuitive functionality with a simple and refined design.
In terms of driving dynamics, the all-new Lexus ES is built on an enhanced platform, supported by improvements to its steering and suspension systems designed to provide greater stability and more precise response while maintaining the comfort and smoothness that define this model. The driving experience is further supported by the advanced safety and driver-assistance technologies of Lexus Safety System+ 4.0, which expands the range of situations in which advanced systems can help alert and assist the driver.
Commenting on the launch of the new model, an authorized source from Lexus Iraq Management stated:
“The launch of the eighth-generation Lexus ES represents an important milestone in our journey, giving our customers the opportunity to experience the latest advancements this model offers in design, technology, and comfort. It also reflects our commitment to delivering a comprehensive ownership experience that extends beyond purchasing the vehicle to every stage of our relationship with the customer. This vision is rooted in the Japanese philosophy of Omotenashi, which centers on understanding customers’ needs and paying close attention to every detail of their experience. At the same time, our ‘DISCOVER’ vision reflects our ambition to provide a broader range of choices and services that evolve alongside their expectations. As Lexus continues to expand its presence in Iraq, we remain committed to enhancing this experience and building long-term relationships with our customers.”
The launch of the eighth-generation Lexus ES in Iraq marks the continuation of this model’s journey, delivering significant advancements in design, comfort, and technology as Lexus Iraq continues to bring the brand’s latest models to its customers.
